Are Swiss Watches Still the Best?March 28, 2018
The world is changing in a lot of ways, but one thing you’ve always been able to count on in the world of horology is the quality of Swiss made watches. But for how much longer will that be the case. In this blog I’m going to run through why Swiss watches are considered the best timepieces in the world and if that has changed in any way recently.
Swiss watches have built their reputation in quality over the years through a combination of history, price and fashion. Traditionally Swiss watches are made by hand using the highest quality materials. This craftsmanship and tradition ensures that when you buy Swiss, you’ll be getting a quality timepiece.
However, this craftmanship has also inflated the price of Swiss watches because of the huge number of man hours that are required to assemble each individual watch. These already high prices have been driven even higher by Swiss watches reputation for quality and their place as a high value fashion statement.
At this point the prices of Swiss watches have risen to a point where they are no longer only tied to their quality, but also their reputation. This means that if you’re looking for an amazing quality timepiece you’ll certainly get it when you buy Swiss, but you might also be able to buy the same quality watch elsewhere for less – simply because it doesn’t have the Made in Switzerland stamp.
The growing Japanese and Chinese watch markets have resulted in a huge boom in good quality watches being manufactured and sold for much less. The invention of the quartz timepiece in Japan also drove down sales of Swiss watches, requiring them to double down on price and craftsmanship in order to compete.
When it comes down to it, you’ll always be getting some of the best timepieces in the world when you buy a Swiss made watch. But, and this is a big but, the price of your watch will reflect its place as a symbol of wealth more than its inherent craftmanship. If you’re looking to impress, then Swiss made watches are still the way to go, but with a little bit of careful research you might be able to find a watch of the same quality elsewhere. It all comes down to what you’re looking for when you buy a timepiece.